If you’re looking for an IPA that punches you in the taste buds while serenading you with citrusy vibes, BrewDog’s Elvis Juice might be your next go-to. This is not your run of the mill IPA. It’s a zesty, grapefruit-forward brew with a personality as bold as its name.
First Impressions
Crack open a can or bottle, and you’re greeted by a waft of fresh grapefruit, mingling with hints of pine and caramel malt. The pour reveals a gorgeous amber hue, topped with a frothy white head that clings to the glass like it’s here to stay. Visually, it’s everything you’d expect from a classic American-style IPA with a slight twist.
The Flavor Ride

From the first sip, it’s clear that this beer is all about grapefruit. The tartness and bitterness of the fruit shine, but not in a way that overpowers. Instead, it’s nicely balanced by a malty sweetness that rounds out the edges. The hops (Citra, Simcoe, and Amarillo) to name a few, bring a lively medley of tropical fruit and piney notes, keeping things interesting. It’s like a citrus explosion in your mouth, but one that knows when to stop partying.
As you sip further, you notice a resinous quality that adds depth, and a slightly dry finish keeps things crisp. The bitterness (42 IBU) is enough to make hop heads happy without alienating newcomers to the style. At 6.5% ABV, it’s got just enough kick to remind you you’re drinking a proper IPA.
What Stands Out
The grapefruit is the undeniable star of the show. It’s fresh, vibrant, and gives Elvis Juice its unique character. What’s impressive, though, is how the other elements come together to create balance. The caramel malt backbone adds a richness that complements the tangy, hoppy bite, making this a beer you can sip leisurely or pair with spicy foods.
Any Downsides?
If you’re not a fan of fruit-forward beers, this one might lean a little too hard on the citrus for your liking. While the grapefruit is natural and bright, it can feel a bit one-note after a while. Some might also find the malt sweetness slightly heavy, though it doesn’t cross the line into cloying territory.
Overall Verdict
BrewDog’s Elvis Juice IPA is a refreshing, bold brew that takes a risk by leaning into grapefruit, and it pays off. It’s a beer with a distinct identity. It’s perfect for those who love citrusy IPAs, but still approachable for someone dipping their toes into craft beer.
Ratings
Appearance: 9/10
Aroma: 9/10
Taste: 8.5/10
Mouthfeel: 8/10
Overall Enjoyment: 8.5/10
Final Thoughts
Elvis Juice isn’t trying to please everyone, and that’s what makes it special. It’s an unapologetically grapefruit-forward IPA with enough balance and complexity to keep you coming back. Whether you’re an IPA aficionado or just someone looking for a unique brew, it’s worth a try. Just be ready for that juicy, citrusy slap in the face. It’s all part of the charm.
If you’ve tried BrewDog’s Elvis Juice IPA, please let us know your thoughts about it in the comments below.
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